Technology Backpack

Contains about technology information

Disruptive Technology Affects Hr Staffing

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Clayton Christensen wrote a book in 1997 that created an earthquake in the global business world. His book, The Innovator’s Dilemma describes “disruptive technology” in the marketplace that creates a firestorm of innovation so quickly, that renders known, present technologies is obsolete. It’s the process of a product or service that takes root in simple applications at the bottom of the market and through relentless movement upward, suddenly displaces established competitors.

Examples of disruptive technology is described in these terms to these products: vinyl records were suddenly replaced by 8 track tapes that were replaced by cassettes that were replaced by cd’s that were replaced by iPods. What happened to the Walkman? Look at MP3 players and the iPod. What happened to 35mm film? Look at digital cameras. Kodak thought digital photography was a passing fad but when digital hit the marketplace and stayed and grew, it displaced 35mm film developing with instant photos through digital technology.

How does disruptive technology affect human resources staffing?

Disruptive technologies change the nature of an industry thereby changing a firm’s viability that does not adopt disruptive technologies. Although the technologies may not show immediate results, the sudden change will change human resource staffing in order to accommodate the technology success. The success could reflect lower cost, simpler operation, smaller size and greater convenience. That means technology success will eventually affect HR staffing in terms of decreasing or increasing the size of employee staffing. Either way, HR departments have to be ready for the change and work accordingly to stay up with the technology growth, company growth and relevance in the industry and ultimately, in the marketplace.

Both the intended and unintended effects of specific human resource practices must be considered and firms must be prepared to accept the development of unsuccessful new technologies as well as successful technologies that may develop into disruptive technologies. It is incumbent on the acting firm to stay on the cutting edge ahead of the competition but also keep an eye that employee loads and functions are inline with what is happening with technology. If the HR department does not stay up with the technologies, understaffing or overstaffing may occur, this can affect production and proper output. Bottom line advice to HR departments is to stay with the flow and see success with your company as disruptive technology breaks the competition.

Txtlocal MD Darren Daws says SMS leads the way for mobile marketing

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As the mobile industry comes of age and becomes more sophisticated, it is widely predicted that more companies are choosing to spend a larger percentage of their marketing budget on mobile advertising and applications. The benefits of SMS becomes clear; campaigns need to capitalise on using SMS to support their overall marketing strategies and use messaging as the main force driving customers to the Internet.

This view was echoed by some of the worlds biggest brands at the latest MMA forum. Gavin Mehrotra, Director of International Media for the Coca Cola Company, started his presentation stating categorically that “SMS is the number 1 priority at Coca Cola in mobile” and that you need it to reach just about every person on the planet.

We also know that SMS gives a campaign the added power to communicate with your target customer and build on the relationship you have with them based on permission and trust. Adding SMS to a campaign allows consumers to text for more information so the follow-up is able to become more targeted; we have seen this work in every sector. In the Arts we have worked with English National Opera who used an SMS campaign to increase ticket sales for late availability, an investment of 500 in SMS marketing brought a return on investment of an amazing 8000 in ticket sales. Papa Johns Pizza use SMS to market special offers at times that they want to build sales, in fact across all sectors we are experiencing a growth in ROI as campaigns are measurable in a way they havent been until now.

Combine this with the growth in the use of Smartphone technology and its clear why campaigns are benefiting from improved targeting with SMS. No longer are you limited to 160 characters of text, the use of Smartphone technology and the public acceptance of tiny URLs on social media platforms, means that SMS can be used as tool to link to a bigger picture. SMS can now be used as the hook needed to direct the reader to where they need to be online, faster than if they were left to their own devices. Links to apps, videos and web pages are easily incorporated into an SMS message, making SMS a vital tool working hand in hand with other mobile marketing tools to achieve greater ROI for every mobile campaign.
At Txtlocal, we work with clients of all sizes and shapes from English National Opera, Malmaison Hotels and Liverpool University to much smaller owner operated brands like Shelleys Restaurant in Warrington, we can create campaigns that generate a real response – quickly. Any tool which allows a business owner to grow their customer data and intelligence, and then allow you to communicate targeted messages to them directly is powerful, and its right there in your hand the humble mobile phone.

Its safe to say that if the world’s undisputed number one advertising brand, Coca Cola says categorically, SMS is priority number 1, then surely other businesses large or small need to operate with the same view.

Running Shoes Technology

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Recent developments in science and design mean that many running shoes are more technical than ever. With advanced computer modeling software, creators can now develop shoes that work exactly in line with how humans run.

UK-based company, Reebok are credited with one of the first purpose-built sports shoes when, in the late 1800’s they released a pair of shoes designed for running that featured spikes. Something that had never been done before, the inventor, a keen runner himself, found that the spikes provided more grip on softer surfaces and helped him to run more fast than previously.

Two of the biggest companies in the sporting footwear market were actually founded by brothers. Adi Dassler created Adidas, while his brother Rudolph formed Puma. Established in 1925, Adidas also featured spiked footwear to help runners, this time offering a selection of varying styles for runners of varying distance.

Extensive research was performed in the early 1970’s to see exactly how humans run. Research that in modern time, with the benefit of computer software, is much simpler than it was then.

The research concentrated on the damage caused to the human body, especially the knee and thigh joints as a result of prolonged running on different surfaces.

The results of the study revealed three main methods of running; Neutral, Supenation and Pronation.

The Natural running style is where the runners foot lands flat on the ground and rolls neither inwards or outwards, but the foot travels directly in a straight line. This style of running is often the best for endurance running.

Pronation – This is where the foot rolls inwards as it hits the ground, and moves to the side as it travels forwards. Common injuries caused by this type of running are Tarsel tunnel syndrome, shin splints and bunyons.

Supenation – The opposite of Pronation – In this case, the foot rolls outwards. Excessive supenation can cause shin splints and ankle sprains.

There are now different versions of running footwear developed to cope with whatever style of running you have. Many shoes use different density of foam in parts of the sole to offer extra and firmer cushioning where needed to help minimise damage to your body with excessive running.

Other developments in running shoes include the Air Sole from Nike which was created in 1972. The inventor put rubber into his waffle machine at homeand stuck the resulting ‘waffle sole’ onto a standard pair of running shoes. The runners who tested the new invention remarked on how good they found it, and the lightweight sole revolutionised the running shoe market.

In more recent times, brands such as Skechers have entered the running footwear arena.

Advantages Of Technology Training And Call In With An All American Company

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Need help with updating your technology? There are many advantages of technology training. It will keep you up to speed with the most updated informational systems and programming options available. If you need a little more step in your giddy up then maybe it is time to call in for some back up. This can be in the training you receive or the help you acquire.

If you are looking for training in the technology field there are companies that specialize in this as well. With a lot of work being farmed out oversees, it is good to know that there are companies that still train and hire Americans right here in the United States. One such company is Grapneltech.

This is a company dedicated to matching employers with employees. They offer these temporary situations for those who want it or permanent head hunting opportunities if someone is looking for a person trained in the technology field. Most jobs these days require some sort of technical training while others demand it.

If you need training Grapneltech can hook you up as well. They have course offered to professionals who want to step up their game on their own or corporate training of your current employees to bring them up to speed. You may have a dedicated employee that you do not want to lose. They just may need a brush up on the latest informational systems that are currently running.

If you have a project that needs completed you can also hire one of their consultants for the task. They will come, be your project manager, follow it through to completion and then wish you well on your own. If you need someone trained while the completion is in process they will ensure that it gets done. Whatever you need done that is what they will do.

Commercial Induction Cooktop Technology

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Commercial induction cooking is rising in popularity, as foodservice professionals discover the benefits of induction cooktop ranges. Busy commercial kitchens in the back of crowded restaurants can get messy and chaotic, with several chefs cooking various different dishes as orders are placed, stoves continually heating up the cooking space, and servers waiting to bring fresh, hot food from the kitchen to the front of house. The efficiency and precision provided by induction cooktop technology can greatly improve the foodservice industry, changing the way chefs and waitstaff cook and serve food. Read on to learn how.

Improved Food:
Induction cooking ranges use electromagnetic current to heat the pan directly, rather than indirectly heating the cooktop’s surface or the air around the pan. With direct heat to the pan, professional chefs can cook food faster than with traditional gas and electric stoves. Induction technology heats food evenly and consistently, eliminating the need to adapt to a range’s “hot spots” and “cold spots,” and resulting in food that is cooked perfectly throughout. Many complex foods, such as sauces or risotto, require consistent, precise, low heat that is constantly delivered through commercial induction cooktop technology.

Improved Service:
At the front of the house, diners enjoying an evening out expect food served to their table quickly and piping hot. As orders pile up in the kitchen, induction cooking technology can speed up the cooking process, so that chefs can cook food faster and keep patrons satisfied. The high, efficient heat of induction cooktop ranges can boil or blacken food in an instant, while precise consistency and accurate controls keep delicate foods from burning or boiling over. With a kitchen that operates faster and more smoothly, diners can enjoy improved service and high-quality meals that keep them coming back for more.

Improved Kitchen:
Commercial induction cooktops are cleaner, safer and more energy-efficient than traditional gas and electric stoves. Because induction cooking technology heats the pan, not the cooktop, the surface remains cool to the touch. This reduces the risk of injury caused by burns, and eliminates the mess caused by foods spilling over and burning on the surface. Induction cooking is also a more energy-efficient method of cooking. More advanced induction cooktops deliver 90 to 95 percent of the heat they generate, in contrast to the 30 to 50 percent delivered by most gas and electric stovetops. By saving so much energy, the kitchen becomes a cooler space with lower utility bills and greener cooking methods.

Improving food, service and kitchen operations makes induction cooking technology ideal for busy commercial kitchens.

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